skip to Main Content

Types of E-commerce Business Models (With Examples)

types of e-commerce

E-commerce has changed the way we shop today. All the goods and services are traded online. This article discusses various e-commerce business types that are best suited for different business models.

Different Types of E-commerce Business Models

Business-to-Consumer (B2C)

Business to Consumer, also known as B2C, sells products and services to the end-users. Anything a person buys on an online store, like Amazon, Flipkart, eBay, etc., is said to be B2C eCommerce.

B2C usually sells lower-value items. Hence the decision-making process is also shorter, unlike B2B. Since the marketing cycle is less, the budget spent on advertising is also low in B2C eCommerce.

Companies selling in the B2C space have developed innovative marketing channels like mobile apps, remarketing strategies, etc., to sell their products to end consumers in a shorter span.

Business-to-Business (B2B)

B2B, also known as the Business-to-Business model, sells its services and products to other businesses. Unlike B2C, the sales cycle of a B2B business model is usually long. However, the order value of a B2B business is generally high, and more recurring purchases happen.

B2B innovators have replaced the old ways of catalogs and order sheets with eCommerce stores and improvised their targeting in niche markets. As the number of millennials making business transactions increases, the B2B online industry must develop innovative marketing solutions.

Business to business to Consumer (B2B2C)

Business-to-Business-to-Consumer, also called B2B2C, is a business model where one company collaborates with another company to sell its products or services to the end customer. Usually, this happens in the case of white labeling a product, where the second company rebrands the product with its labeling. Still, the end customer knows he is buying the product from the original company.

Business-to-Administration (B2A)

In Business-to-Administration, B2A business model, the company directly deals with the public administration/Government. The information is exchanged through the central government websites. In this business model, businesses can participate and bid on government opportunities like tenders, auctions, etc. With the development in the field of the internet, the scope of making investments through e-government has become much more manageable.

Consumer-to-Consumer (C2C)

In the Consumer-to-Consumer business model, the companies are benefitted when one Consumer sells his goods or services to other consumers through their digital platform. Ex: A customer can sell his car or bike through online platforms like OLX, Quikr, etc.

Consumer-to-Business (C2B)

The Consumer to Business model is the exact opposite of a Business to Business model. In this business model, individuals can sell their services or goods to companies. The companies will then bid for the services listed by the seller.

This eCommerce business model gives an edge over the pricing for goods and services. One of the recent trends in the C2B business model is connecting companies with social media influencers.

Consumer-to-Administration (C2A)

A C2A business platform helps consumers provide feedback or request information concerning public sectors directly to the government administration. Here is some standard C2A business model:

  • Filing of the tax returns.
  • Distance learning.
  • Seeking appointments, health services, etc., online through government portals.

Direct to Consumer (D2C)

In the direct-to-consumer business model, the products or services are directly sold to the end consumers. This cycle does not include any retailers or wholesalers. In short, no mediator is involved in the D2C business model.


These are some of the common types of e-commerce business models. Know under which business models your company falls, and start your business operations accordingly.

Latest Articles
June 16, 2023

No Objection Certificate Format – Importance and Benefits

What is a no objection certificate? No Objection Certificate (NOC) is a vital document issued by an institute, organisation or…

June 12, 2023

Salary Slip Format in Word, Excel and PDF for Download

A salary slip or also referred to as a pay slip, is a document that is issued monthly by an…

Subscribe To Our Newsletter

Don't get left out of the loop, make sure you subscribe to our newsletter below so you can be notified of our latest insights, tips, tutorials, sales and more!


This Post Has 0 Comments

Leave a Reply

Your email address will not be published. Required fields are marked *

Back To Top